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Origens (Brazil)

Origens (Brazil)

food designer

Nescafé

Description from food designer

Nescafé Origens do Brasil Colmeia is a product that makes tangible the transformative power of sustainable agriculture and a balanced environment.

Coffee is a fruit, and like all fruit it comes from a pollinated flower. Coffee flowers pollinated by insects, especially bees, produce fuller and tastier cherries, and more flowers pollinated result in a coffee plant more productive. Based on this cycle, Nescafé Origens do Brasil installed bee hives on the Brazilian coffee supplier farms during the coffee flowering season. These bees then pollinated these flowers, increasing productivity per coffee plant and producing a natural jewel: coffee flower honey. In this pack, you will find high quality and special category (above 80 points) coffee, produced on the same farm where bees pollinated the flowers of the coffee trees, and produced the honey that is found in this packaging: a tasty, light and unique one.

Additional information from food designer

Nescafé Origens do Brasil is the Nestlé Brazil coffee brand that carries robust sustainability credentials, and was created to address in a simple, didactic and tangible way the consistent actions that are carried out in all links of the chain, from the sourcing of raw materials, passing through packaging choices, and landing on high quality products desired by consumers. Created in 2019 in Brazil - the largest coffee producer in the world and the second largest consumer - this brand delivers premium/specialty coffees, and the target is aimed at coffee lovers and Brazilians who are demanding with quality, and who are interested in a more sustainable and conscious lifestyle.

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