Products
En
In 2023, the Ellen MacArthur Foundation, in partnership with the Sustainable Food Trust, launched the Big Food Redesign Challenge to inspire the food industry to build a better food system: one that regenerates nature, based on the principles of a circular economy.
Through the Challenge, almost 60 organisations from across the globe brought over 140 products to life. All were designed with nature in mind.
The phrase ‘Nature in mind’ means food products that have been designed in line with circular economy principles. More specifically, the products presented in these pages have been assessed as aligning with a design framework that supports improved outcomes for nature.
This means that each product includes ingredients that are upcycled, diverse and/or lower impact, and that the manufacturer shared information with us that suggests the ingredients are being sourced in a way that improves the environmental impact of the product. It also means that the packaging is designed to be reusable, recyclable, or compostable.
Assessment of environmental impact is conducted using global research data comprising metrics on greenhouse gas emissions, biodiversity impact, blue water use, soil health, land occupation, labour risk and animal welfare (where relevant). Analysis of the data provided by the producers of “Nature in mind” products compared with that of food products currently on the market has found that the environmental impact scores for ‘Nature in mind’ products are, on average, significantly better than the food industry average*:
The graph presents the product impact scores calculated by HowGood for ‘Nature in mind’ products (green) and the average product scores for the wider food industry (yellow). Scores are developed using research data and are provided by HowGood. HowGood note that the information is provided “AS IS” and that it makes no guarantees and disclaims all warranties that the information provided is accurate or complete. The information is based on assumptions, estimates and best practices employed by HowGood’s team, information provided by Big Food Redesign Challenge participants, as well as other information from third party sources and other HowGood customers. ‘Nature in mind’ product scores were developed using the most representative data available for constituent ingredients. HowGood shall not be held responsible for any information provided by Big Food Redesign Challenge participants, other customers, or third party sources. The report was created on 1/8/2025 and relates to information available at that time. For more information about the data methodology and approach visit: https://latis-help.howgood.com/en/collections/8959557-howgood-s-sustainability-metrics
*Note that individual product impact varies and this data excludes packaging and transport impacts.
In 2023, the Ellen MacArthur Foundation, in partnership with the Sustainable Food Trust, launched the Big Food Redesign Challenge to inspire the food industry to build a better food system: one that regenerates nature, based on the principles of a circular economy.
Through the Challenge, almost 60 organisations from across the globe brought over 140 products to life. All were designed with nature in mind.
The phrase ‘Nature in mind’ means food products that have been designed in line with circular economy principles. More specifically, the products presented in these pages have been assessed as aligning with a design framework that supports improved outcomes for nature.
This means that each product includes ingredients that are upcycled, diverse and/or lower impact, and that the manufacturer shared information with us that suggests the ingredients are being sourced in a way that improves the environmental impact of the product. It also means that the packaging is designed to be reusable, recyclable, or compostable.
Assessment of environmental impact is conducted using global research data comprising metrics on greenhouse gas emissions, biodiversity impact, blue water use, soil health, land occupation, labour risk and animal welfare (where relevant). Analysis of the data provided by the producers of “Nature in mind” products compared with that of food products currently on the market has found that the environmental impact scores for ‘Nature in mind’ products are, on average, significantly better than the food industry average*:
The graph presents the product impact scores calculated by HowGood for ‘Nature in mind’ products (green) and the average product scores for the wider food industry (yellow). Scores are developed using research data and are provided by HowGood. HowGood note that the information is provided “AS IS” and that it makes no guarantees and disclaims all warranties that the information provided is accurate or complete. The information is based on assumptions, estimates and best practices employed by HowGood’s team, information provided by Big Food Redesign Challenge participants, as well as other information from third party sources and other HowGood customers. ‘Nature in mind’ product scores were developed using the most representative data available for constituent ingredients. HowGood shall not be held responsible for any information provided by Big Food Redesign Challenge participants, other customers, or third party sources. The report was created on 1/8/2025 and relates to information available at that time. For more information about the data methodology and approach visit: https://latis-help.howgood.com/en/collections/8959557-howgood-s-sustainability-metrics
*Note that individual product impact varies and this data excludes packaging and transport impacts.
