Coffee, the world's second most consumed beverage at 3 billion cups daily, faces significant environmental and social challenges in its commodity production. Cultivation often occurs on deforested lands contributing to 7.01% of EU-driven deforestation, and the lack of genetic diversity of cultivated plants and aggressive cultivation methods amplify vulnerability to biodiversity loss, diseases, and climate change. Morrow aims to address these issues and establish a traceable supply chain, offering transparency on ingredient origins to retailers and consumers. We introduce commercial opportunities for farmers through the incorporation of natural nitrogen fixers as break crops, promoting sustainable farming practices. We are thrilled to announce partnerships with the Food Innovation Centre and the International Flavour Research Group at the University of Nottingham, as well as having joined forces with Boortmalt, a global malting company with a 3 million-ton production capacity.

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