The current food industry is one of the biggest drivers of biodiversity loss and accounts for a third of global greenhouse gas emissions.

But it doesn't have to be.

Shop with

nature in mind...

But it doesn't

have to be

By rethinking the ingredients they use and how they’re produced, food companies and supermarkets have the power to design food that is better...

for people,

for nature,

and for climate.

for people,

for nature,

and for climate.

Shop with nature in mind…

The current food industry is one of the biggest drivers of biodiversity loss and accounts for a third of global greenhouse gas emissions.

But it doesn't

have to be

By rethinking the ingredients they use and how they’re produced, food brands and supermarkets have the power to design food that is better for...

for people,

for nature,

and for climate.

But it doesn't

have to be

By rethinking the ingredients they use and how they’re produced, food companies and supermarkets have the power to design food that is better...

for people,

for nature,

and for climate.

Discover delicious products that are designed with...

Nature in mind

You can be part of the change. Why not swap out a few things in your basket and replace them with products designed with nature in mind?

Learn more about nature in mind

Products

A selection of these products are stocked in leading supermarkets Waitrose, Carrefour Brasil and Casa Rica. You can also find them in food retailers including Abel & Cole, Fortnum & Mason, and Quitanda.
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Discover delicious products that are designed with nature in mind

Upcycled BSG + Potato Puffs

Nibs etc.

Coming soon

Cloud Forest Crunchies

Chá de casca de uva desitratada com cravo, gengibre e puxuri

Viva Regenera

Coming soon

Wildfarmed Plain Flour

Wildfarmed

Coming soon

The Big Food Redesign Challenge

FMCGs and retailers design what we eat – how it looks, how it tastes, and how good it is for us and for nature. Combining the principles of circular economy with food design, they can design food for nature to thrive.

Video series

Redesigning Food: Behind the scenes

Experience the barriers, setbacks, and breakthrough moments as participants of the Big Food Redesign Challenge race to create products that put nature first.